New Media has changed how companies interact or even communicate with the public and other companies. The whole idea of businesses and how they operate has changed so much. However, because of this change, companies had to be ready and try to monitor themselves and others. In this article, it shows that Twitter had to use a very innovative approach to how their technology works in order to set themselves apart from other technology companies. Twitter has a lot of ways that they can change and take their company in different directions. Twitter is exceptionally good at adapting to what people want of them. At first, they didn't use technology that was very popular to the public. However, they adopted what users found trending and eventually started the hash tags and retweets that made Twitter what it is today. Creativity is important especially nowadays because almost everything has been thought up already. It is extremely hard to find a competitive advantage nowadays.
Twitter Serves Up Ideas From Its Followers
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